Hi, I am Hailey, a wife and a mother to our toddler, Ira.

Though this is my venture, the three of us are in it together. I am the dreamer, Ira the muse, and Zac, well he's all kinds of supportive.


We are lovers of quality, simplicity and longevity. With this in mind, we have sought durable fabrics, soft tones and minimalist designs to ensure that our collections are contemporary, timeless, and loved by little ones as they grow.

We are sensitive to the effects of the textile industry on the environment. For this reason, we have ensured that our textile products are made from 100% organic GOTS certified cotton. This certification ensures the organic status of the material from harvesting through to environmentally and socially responsible manufacturing. This also means that though we have chosen international manufacturing, we are confident that we are offering high quality products without environmental or social exploitation.

We hope to grow our collection, so please, subscribe to our newsletter and be the first to hear of new things to come!

Thanks for supporting us,

Love, Hailey Ward